Lori Senecal: The Brainchild of Crispin Porter and Bogusky

Lori Senecal is a well-renowned business leader and is the current Global Chief Executive Officer of Crispin Porter and Bogusky. She has displayed unique leadership, creativity, and focus on the digital marketing firms. As it goes with her position, Senecal is charged with the duty to coordinate the functioning of all Crispin Porter and Bogusky international offices plus ensuring the company’s revenue is on the rise always.

Lori’s journey to success began in McCann-Erickson Worldwide which is one of the units of Interpublic Group of Companies. Her undisputed quality and unique creativity made her be promoted to the position of president for the firm. Two years into her new role, she would later move to Kirshenbaum Bond Senecal Partners where she was appointed the president and Chief Executive Officer. While in KBS, she transformed the company to become the best working institutions in New York. She made contracts with BMW, American Express, and much more.

Lori intention is to serve as a role model and mentor to young professional women who wish to earn from their hard work. She took the time to speak at the 3 percent conference that mainly aims at boosting the number of women Creative Directors from 3 percent to at least 11 percent through nurturing the female creativity and leadership skills. Her efforts in building the community and nation as a whole have not gone unnoticed. Lori was honored with a Quantum Leap Award for innovation and leadership at the Game Changer Awards. She also monitors students’ inventions and innovations through her award program, the Isaac+Award.

Recently, Lori Senecal has been involved in sharing with the youth on the online platform on how to create great Facebook Ads. According to her research, a majority of Facebook users access their accounts via mobile devices. Thus, the most effective strategy would be optimizing the site for mobile use. She also places emphasis on using striking color combinations to halt fast-scrolling individuals. Lori believes that for a company to advertise effectively, then it has to achieve three main objectives which include having a message that is well phrased, the message ought to be understood by the audience, and finally, the message must inspire the audience to act. Follow her on Twitter

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