Don Ressler is an entrepreneur credited for leading to the success of most start ups. He ran his venture known as Fitness Heaven until 2001 when he sold it to Intermix Media where he met Goldenberg.
When Intermix started going down, Don left to co-found Brand Ideas. Adam Goldenberg is an entrepreneur whose spirit of entrepreneurship began when he was young. At the age of 16 years, he created Games Alliance which was a platform that advertised gaming sites. Adam co-founded many ventures with Ressler.
According to Business Insider, Don Ressler is also a venture partner at Cross Cut Ventures where he served as an advisor, and he also acted as the president of Brentwood Cosmetic. Adam boasts of an experience of six years in internet marketing and product development management.
Goldenberg was the CEO of Intermix when it acquired Fitness Heaven. The division of e-commerce and performance advertising at Intermix was generating hundreds of millions in revenue and was its profit center. Upon acquisition of Intermix by New Corps, Don and Goldenberg got frustrated when the new owner ignored the e-commerce business they had created, and they consequently left the company. Learn more about Don Ressler: https://onmogul.com/don-ressler and https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/
They gathered a group from Alena Media and formed Brand Ideas which became Intelligent Beauty within two weeks. In 2010, Intelligent Beauty launched another company –JustFab.The Company received 33 million dollars funding from Matrix Partners. It also received 76 million dollars from, Rho Ventures and Technology Crossover Ventures and it expanded its operations to Canada, UK, and Germany.
On 1st October 2013, JustFab launched another company called Fabletics-an athletic wear site. Both JustFab and Fabletics are all inclusive because they ventured into children’s fashion subscription service and acquired a fashion e-commerce site known as the fab shoes.
Through Fabletics, they also ventured into athletic wear. With these acquisitions, they closed their online services and established their maiden store in 2013.
It is worth to note that JustFab and Fabletics were subsidiaries of Techstyle which was also founded by Ressler and Adam who are credited for offering visionary leadership to ensure the growth of Techstyle and her brands.
Its headquarters are in Segundo for it was where Techstyle idea developed though in a living room. Techstyles tech centric approach to marketing has made it achieve a broad customer base and popularity of its brand. Techstyle has however been alleged that it deducts money from the client’s account without consent through its credit card service and this has made the media refer to it as a unicorn.