Norman Pattiz a Force to Reckon within the Media Industry

Norman Pattiz is the founder and executive chairman At Podcast one which is an advertising company and audio network. Norman also began Westwood one which became one of a hugenews,sports.talk and entertainment provider in America. Under the leadership of Norman Westwood was managed and did distribution for NBC radio networks,CBSNews,CNNradio,Mutual Broadcasting system,NFLfootball,the super bowl and talk and music shows among others. Norman also launched Courtside Entertainment in 2010 which main aim was to produce and distribute high-quality programming.

 

Norman has been on the broadcasting board of Governors under president Bush and President Clinton reign.The board runs the U.S nonmilitary broadcast such as The voice of America,radio free Europe,Radio Liberty and much more.Pattiz holds the chairman position in the Lawrence Livermore and Los Alamos National Security laboratory.He Is a member of the Council on Foreign Relations and the Pacific committee on international relations.Norman has served as a member of the governing council of California University.

 

Podcast one began in 2012 after Norman realized the gap in the industry. Podcast one produces and distributes audio programming and has become quite famous. The company has major clients like O’Neal,Steve Austin,Dan Patrick Larry king,Freakonomics and over 200 popular podcasts.

 

Norman and Tom Webster through Patch.com gave the results of research they have been doing which includes five brands and five diverse products and services,class. The analysis shows the positive impact podcast have on brands given the client’s ability to remember specific advertising messages. Results from the research included more than 60% of listeners of the podcast after hearing anadon the podcast. The consumer response improved after the ads by 47% for a financial service,37% for a car and 24 % for garden products (http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/). After the advertisement, more than 66% had a positive outlook towards a specific vehicle,while more than 22% had a positive view about garden and lawn products. According to the research, the consumer view of a product was better after the research. The research shows that podcast provides brand awareness and increases willingness to purchase those brands.

 

Norman has received awards, and in 2009 he was part of the hall of fame and received the Giants award of broadcasting.Norman has over 40 years experience and has carved a niche for himself in the industry.Norman who is married to Dr. Mary Turner is a figure to reckon with when it comes to the media industry .