Lori Senecal Is A Creative Leader Who Knows How To Use Her Team

Lori Senecal took over as the CEO of CP+B in 2015. She handles the company’s international affairs and is responsible for the basic mission of the entire organization. Lori immediately made an impact on CP+B with her leadership experience and ability to motivate others. She was awarded the title Creative Innovator of the Year. Lori was also recognized as one of the Agency Executives to watch as she took over for an organization that would make a major impact in its industry.


CP+B continues to be a powerful force. The company built significant relationships with organizations such as American Airlines, PayPal and Hershey. CP+B earned the Grand Prix award for the work that it conducted with Domino’s. The award is in place to recognize organizations that continue to open up new markets within a particular industry. Check out mediapost



CP+B has gone on to make many bold moves under to the groundbreaking creativity that Lori Senecal has been able to bring to the company. She operates with a world vision in mind. She uses the available resources and technology to make important decisions.


Lori Senecal has had success with other major organizations in the industry such as KBS. Lori was the Global Chairman at KBS. She pushed the company to a 900 personnel staff during her time there. KBS is now on an international level and was listed by Craines as one of the best places to work in New York. Senecal worked as the Global Chief Innovation Officer for the Mccann-Erickson office in New York. She earned the title of Woman to Watch in 2013. Lori was also a member of the Ad Council Board of Directors. You can visit Inspirery for more.


Lori Senecal is an active person who begins her day with a reasonable amount of physical activity. A brisk walk helps her gather ideas and formulate a plan. From there she sits down with her team and sets the agenda for what will be a successful endeavor. Lori embraces all challenges and is able to paint a picture that others can follow in order to overcome unexpected obstacles.



Read more: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/


Louis Chenevert Talks About His Approach While Leading UTC

Louis Chenevert served as the chief executive officer and chairman of the board of United Technologies Corp. from 2008 until he stepped down on December 8, 2014. During this time he greatly enhanced the company and set it on a path of long-term success. After leaving this company he joined Goldman Sachs where he is an exclusive advisor who focuses on investment opportunities in the industrial and aerospace industries.

He was born and raised in Montreal, Quebec. In 1979 he graduated from HEC Montreal which is a college affiliated with the University of Montreal. His degree was in production management. In 2011 HEC Montreal gave him an honorary doctorate and he was awarded another one in 2014 by Concordia University. the National Building Museum gave him their Honor Award in 2009.

For the first 14 years of his professional career Louis Chenevert worked for General Motors. He moved on to Pratt & Whitney Canada in 1993 and in 1999 he became the VP of operations of Pratt & Whitney. He later became president of this company. In 2006 he joined United Technologies Corporation as the COO, president, and director.

Louis Chenevert says that he set up a 30-year product cycle approach while he was the CEO of UTC. This approach greatly changed this company and led to many breakthroughs. Among these was the development of a new technology which doubled the speed at which helicopters could fly. His approach also let to a new GTF engine which was a game-changer. This engine lowered fuel use by 20% and reduced noise by half. It also was much lower cost to maintain over conventional engines because it has 30% fewer parts to it.

He says that it was exceedingly important to him that UTC exceeded their customer’s expectations when providing them with parts and services. He also said that he thought small teams were more effective so that was his leadership approach at UTC. He also gave these teams all of the resources, autonomy, and tools they needed to successfully complete their projects. He ensured key objectives were met by intensely reviewing the projects when they were completed.


How Luiz Carlos Trabuco Cappi Became One Of The Most Influential Leaders In Brazil

If you are a keen follower of Brazil’s banking world, you may have heard of Luiz Carlos Trabuco Cappi. Who is he? Luiz is the current President of Bradesco, a bank that prides itself as the best financial institution in Brazil. Apart from being the President of the largest bank in Brazil, Luiz is also a renowned businessman, a skilled leader, and sought-after international speaker. In 2009, Luiz assumed the role of the President of Bradesco after Marcio Cyriono, the former President retired. Marcio is said to be the man who shaped the bank to what it is today. During his stint in the company, Marcio came up with effective strategies and banking innovations that helped increase Bradesco’s value from $5 billion to $30 billion. Amazing, right?

However, in 2009, the same year Marcio retired, the bank lost its position as the biggest banking institution in Brazil to its longest rival, Unibanco. How did that happen? Unibanco merged with Itau on November 4, 2008, to create Itau Unibanco, which had a huge market share that stole the glory from Bradesco. Asked about his plan to help his bank get back its position, Luiz insisted that he was more in interested in expanding Bradesco’s client base than going for the first position. Luiz focused on improving customer experience. He came up with innovative strategies that changed the meaning of banking in Brazil. Soon, the bank’s client base expanded and it started to penetrate more regions both locally and internationally.

Having been in the banking sector for years, Luiz knew the importance of teamwork. During his first year as the President, Luiz introduced a platform that promised to bring together Bradesco’s management circle, which had been dispersed for many years. The platform brought together all Bradesco’s executives from all levels, and this helped centralize all bank’s decision. The approach was quite effective, and it enabled the bank to expand its products and services beyond banking and financial services. The move also enabled the bank to penetrate more regions. Carlos also gave the administrators the liberty to manage their individual branches without influence from the bank’s head office in Osasco, Sao Paulo, Brazil. Managers started to work harder because they felt they were part of the bank.

Follow Luiz Carlos Trabuco Cappi on LinkedIn

Bradesco Regains Its Position

Through the effective leadership of Luiz Trabuco, Bradesco became an indomitable force in Brazil’s banking sector. But Luiz was just getting started. In 2015, the exceptional leader made a bold move that promised to make his company a global powerhouse. With the approval of Lazaro Brandao, Luiz bought the Brazilian branch of HSBC for $5 billion. The acquisition was huge and was ranked among the largest acquisitions in Brazil that year. The two companies, Bradesco and the Brazilian branch of HSBC, had a combined market share that was three times that of Itau Unibanco. Bradesco got its first position back and was now stronger than ever.

Education And Career

Born in Marilia, October 9, 1951, Luiz Carlos went to the University of Sao Paulo, where he graduated with a Bachelor’s degree in Philosophy. After graduating, Luiz joined the team at Bradesco and severed as a clerk. Thanks to his skills, Luiz was later elected as a Director, a position he held from 1984 to 1999. He was then appointed as Bradesco’s Vice President in the summer of 1999. As Vice President, Luiz worked alongside Marcio Cyriono and established foundations and strategies that made Bradesco future-ready. The two leaders said to be the masterminds behind 30% of Bradesco’s successes to date.

In the summer of 2009, Luiz was appointed as President and became that fourth President of the bank. Luiz is ranked among the highest-paid executives in Brazil with a compensation package of more than $1million per month. However, despite being among the richest in Brazil, Luiz leads a simple life and give huge amounts of money to charitable organizations.

Eli Gershkovitch: Making His Mark On The Canadian Craft Beer Scene

Eli Gershkovitch is an entrepreneur and businessman who has taken his love for beer to a whole new level. He is the founder and CEO of Steamworks, one of the largest and most well-known breweries in the entire country. He has always upheld the notion of doing only those things that one loves and is a living example of that. He initially wanted to become a lawyer and had completed his degree in the same. After finishing his course, he decided to take a gap year and travel the world before he started working in the corporate sector. During this time, while he was in Europe, he tried his first craft beer and was amazed by it. He realized that it was some of the finest beer that he had ever tasted and wanted to take it back with him (BeerMe). When he came back to his home country, he decided to start his brewery that produced excellent craft beer which was the same kind that he had tasted in Europe when he was traveling there.


Craft beer has been becoming increasingly popular recently with people preferring to go in for this rather than mass-produced brands. This has made breweries like the one that Eli Gershkovitch founded incredibly popular. Being able to provide the masses with what they want has been the biggest boon for the brewery (http://releasefact.com/2017/08/eli-gershkovitch/). Today, Eli Gershkovitch can say that he is doing well for himself while being the head of a company he brought up himself. All of this, while doing exactly what he loves.


Eli Gershkovitch is a businessman and heart and believes that a good business plan can greatly benefit his company. He has implemented some of the unique business strategies when it comes to Steamworks which has resulted in it becoming increasingly popular, attracting huge crowds of people. Eli Gershkovitch also makes sure that the brewery is always up to date with the latest trends and what people would want. This has also helped the company stay ahead of the competition and be at the forefront of the newest trends in the world of brewing.

More about Eli Gershkovitch on LinkedIn | Twitter

Glen Wakeman: Then Epitome of Executive Management

Wakeman is the current CEO of LaunchPad Holdings LLC. This is a SAAS company that he started in 2015. Glen has been an experienced manager in the business and finance sector having worked there for over two decades. Glen holds a degree in Economics and Finance from the University of Scranton which he received in 1981. He also holds an MBA in finance from the University of Chicago. After his studies, Glen went straight into his career working for GE Capital (SlideShare). While serving at GE, Glen Wakeman was recognized by the board of directors as the growth leadership role model.

Glen Wakeman has been an entrepreneur and a mentor to many people especially his colleagues. Some of his achievements have been through, steering startups, offering guidance on M&A, exponential growth, and new market entry. In his career, Glen Wakeman has invented a 5 point model of business management. These are execution, human capital, governance, risk management, and leadership.

Apart from being an investor, Glen Wakeman is also a writer. He writes on online publications on various matters concerning the financial sector. Some of the topics he covers are emerging markets, international fiscal matters, strategies, management, and administration. Glen is also a financial counsel and has helped C-level firms like Sitter Bees and Dreamfunded to get to the level they are. He also writes these topics: angel financing, global affairs, business transformation and capital raising. Glen Wakeman has always been passionate about innovation, growth and executive development in the management of businesses.


Glen Wakeman has worked in 6 countries and has run businesses with operations in more than countries in the world. Today Glen is a recognized worldwide for his prowess in managing big firms with awesome success rate. Actually, he has found firms that are in a sorry state and within no time he has turned around the fortunes. Indeed Glen Wakeman is truly an icon in executive business management.


Lori Senecal Preparing New Leaders Before She Retires From CP+B

Having served as the first Global Chief Executive Officer of CP+B, Lori Senecal will leave the advertising agency soon. Lori coordinated the agency’s ten international offices, and she was the person in-charge of expanding CP+B’s international presence. Lori’s tenure at the agency has been successful. Currently, CP+B is searching for Lori’s replacement.

Chuck Porter—CP+B co-founder and chairman—said that since the agency’s global operations had been structured, he and Lori will concentrate on developing new leaders to manage CP+B’s operations. Porter describes Lori as a fantastic person with a clever approach to leadership. He attributes major successes attained by the agency to Lori. For instance, a year after Lori joined CP+B, the company’s revenues rose by 21%, reports Fast Company. He also commended Lori for overseeing the entry of new clients such as American Airlines and Hershey’s.

With the recent promotion of Danielle Aldrich to the position of President of CP+B West, it seems like new leaders are already cropping up. Aldrich held a position at CP+B Boulder, but her new role will require her to manage both CP+B Boulder and CP+B Los Angeles. Aldrich has been working with CP+B for the past 14 years, and she was in-charge of CP+B’s notable clients such as Burger King. Lori Senecal stated that elevating regional leaders such as Aldrich was meant to improve the quality of services CP+B offered to its client partners. Lori believes that Aldrich has all that it takes to be one of CP+B’s leaders. Aldrich is part of the team that received recognition for winning America Airlines from TM Advertising.

Prior to her current role, Lori served as Global Chairman and CEO of KBS until 2009. Through her stewardship, KBS expanded its operations to international markets. The company also grew its staff members from 250 to 900. Lori then became president of McCann New York. Lori started her career in Canada, and on Ad Week she says that she never thought she would work in the US or hold revered leadership posts in America.

Crispin, Porter, and Bogusky famously known as CP+B is a partner of publicly traded MDC Partners. CP+B was founded in 1988 by Sam Crispin. Presently it employs over 700 staff with global operations. CP+B’s head office is in Boulder, Colorado. For more info, check out her profiles on crunchbase.com and on https://ideamensch.com/lori-senecal/.

Mike Baur

Mike Baur attained his MBA from the University of Rochester, New York, and his EMBA at the University of Bern, Switzerland. Mike Baur is a businessman and entrepreneur who believes thoroughly that businesses and aspiring business owners require precise execution and determination to thrive. He initially began his career as a commercial apprentice at UBS, one of the top Swiss Private Banks where he managed work his way up to one of the top management positions. Through his journey with UBS, he gained both experience and understanding of; private banking, financial advising, and investing. In 2014, Mike Baur has chosen to veer his path in a new direction and is currently a Co-Founder and Executive Chairman at Swiss Startup Factory, sitting alongside him are Max Meister and Oliver Walzer. Swiss Startup Factory aims to detour from traditional private banking to provide inspired entrepreneurs and young companies the opportunity to flourish by providing the service of coaching, mentoring, entrepreneurial and investor networking, and even office space. In 2016 Baur became the deputy managing director of CTI through the Swiss Startup Factory, CTI merger. Later that year, Mike Baur went on to lead the Swiss Startup Factory through its partnership with the Geneva based Fintech Accelerator; Fusion. With his current position Swiss Startup Factory, he aims to create a new generation of thriving innovative businesses. He finds motivation from his years of observing successful entrepreneurs and proclaims that the two most common behaviors of these individuals were that they were both; passionate and very hard working. Mike Baur finds his motivation in his self-proclaimed mentor, Jean-Claude Biver, someone who was able to work his way up and change the Swiss watchmaking industry. Mike Baur emulates these characteristics, and believes that self-reliance, passion, and dedication are the foundation for a successful entrepreneur. Mike Baur utilizes his experience with investors and banking to give back to communities by holding speaking forums on how to accelerate startup ideas at universities and small to mid-size corporate offices. With over 20 years of experience in banking, wealth management, financial advising, Mike Baur understands the importance of creating, advising, and maintaining new businesses and their livelihood within the Swiss economy.


Lori Senecal: The Brainchild of Crispin Porter and Bogusky

Lori Senecal is a well-renowned business leader and is the current Global Chief Executive Officer of Crispin Porter and Bogusky. She has displayed unique leadership, creativity, and focus on the digital marketing firms. As it goes with her position, Senecal is charged with the duty to coordinate the functioning of all Crispin Porter and Bogusky international offices plus ensuring the company’s revenue is on the rise always.

Lori’s journey to success began in McCann-Erickson Worldwide which is one of the units of Interpublic Group of Companies. Her undisputed quality and unique creativity made her be promoted to the position of president for the firm. Two years into her new role, she would later move to Kirshenbaum Bond Senecal Partners where she was appointed the president and Chief Executive Officer. While in KBS, she transformed the company to become the best working institutions in New York. She made contracts with BMW, American Express, and much more.

Lori intention is to serve as a role model and mentor to young professional women who wish to earn from their hard work. She took the time to speak at the 3 percent conference that mainly aims at boosting the number of women Creative Directors from 3 percent to at least 11 percent through nurturing the female creativity and leadership skills. Her efforts in building the community and nation as a whole have not gone unnoticed. Lori was honored with a Quantum Leap Award for innovation and leadership at the Game Changer Awards. She also monitors students’ inventions and innovations through her award program, the Isaac+Award.

Recently, Lori Senecal has been involved in sharing with the youth on the online platform on how to create great Facebook Ads. According to her research, a majority of Facebook users access their accounts via mobile devices. Thus, the most effective strategy would be optimizing the site for mobile use. She also places emphasis on using striking color combinations to halt fast-scrolling individuals. Lori believes that for a company to advertise effectively, then it has to achieve three main objectives which include having a message that is well phrased, the message ought to be understood by the audience, and finally, the message must inspire the audience to act. Follow her on Twitter

See more: http://www.adweek.com/tag/lori-senecal/

Bumble: The Best Dating App Invented By Whitney Wolfe

Born in Salt Lake City, Utah in 1990, Whitney Wolfe was destined to be a game changer in the technological industry. Wolfe attended Southern Methodist University, majoring in International Studies and later receiving her Bachelor’s degree.

As an innovative student in college, Wolfe started her own business at age of 19 selling bamboo tote bags which benefited areas affected by the BP oil spill. She partnered with celebrity stylist Patrick Aufdenkamp to establish the non-profit organization known as the “Help Us Project”. After she graduated college, Wolfe continued on this path by traveling to South East Asia to help with orphanages.

Now, Whitney Wolfe is known as an American entrepreneur who founded Bumble and co-founded tinder which are both dating apps. Furthermore, she is listed on Forbes 2017 30 under 30. Bumble, which is the current CEO of, is the fourth most popular dating app according to monthly user base. To be exact, Bumble is a dating app that only allows women to initiate contact.

There are several benefits of using Bumble for dating, specifically for women. One advantage is that the women decides whether she wants to contact the men which gives women feel powerful and that they make their own decisions. Another benefit is that when you are matched and contact is not made within 24 hours, the match disappears, which makes it easier if the swipe right was an accident. A third benefit is that if you accidentally swipe left on somebody, you are allowed three backtracks every three hours.

Bumble has had 80 million matches within the past year and is ranked number 1 with reference to unique conversations. With reference to dating apps in general, 20% of current, committed relationships began online. Therefore, there is great chance to meet your lover on Bumble.

Norman Pattiz Announces New Program, Beyond Darkness, On His PodcastOne Network

What if you had the chance to know more about monsters, aliens, ghosts, demons, mysteries, and miracles? Beyond The Darkness, is a show dedicated to venturing into the unexplored world of paranormal activity. The new show will be featuring on WWE star, Chris Jericho’s podcast network, which is under PodcastOne family. Outstanding researchers will share their knowledge on mystic activity while questioning your thinking on what you thought was real and unreal. Hosting the show will be author and host, Dave Schrader, together with author and radio host, Tim Dennis.


Norman Pattiz is the founder and executive chairman of PodcastOne. Norman says Chris has presented himself as a valuable asset to PodcastOne network. Despite wrestling, Chris has brought in comedians and now seeks to walk people through the ghostly realm, Beyond Darkness.


The addition on Beyond Darkness in Chris Jericho’s network is expected to bring with it a huge fan base. The audience on the Jericho Network will continue to increase and as they listen they better grab a teddy bear or two! New episodes will be aired every Monday on PodcastOne.


About PodcastOne


It was established by Norman Pattiz, who is also the founder of Westwood One, the largest provider of news, sports, entertainment, and traffic. PodcastOne currently hosts more than 200 shows, featuring some of the biggest names in the entertainment industry such as Shaquille O’Neal, Steve Austin, and Adam Carolla among others. Driven by Norman, PodcastOne remains the nation’s leading advertiser-supported podcast network, and producer of audio-on-demand programming. PodcastOne workforce has individuals bearing vast knowledge on all things audio.


About Norman Pattiz


Norman Pattiz, who goes by the name Norm, boasts of his vast experience in radio syndication. He has been the CEO of PodcastOne from 2012 until 2016 and now acts as its executive chairman. Norm drove Westwood One to its glory of being America’s largest radio. He was on the Broadcasting Board of Governors (BBG) following appointment by President Clinton in 2000 and being re-appointed by President Bush in 2002. The BBG is responsible for inspecting all US non-military broadcasting stations such as The Voice of America.


Norman Pattiz launched Americas Arabic radio and television services in the Middle East. He is recognized in the National Radio Hall of Fame for his contribution to the radio world. Norman’s strategy that helps him grow is being the first one in, in the morning and the last one out, at night.

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