Lori Senecal took over as the CEO of CP+B in 2015. She handles the company’s international affairs and is responsible for the basic mission of the entire organization. Lori immediately made an impact on CP+B with her leadership experience and ability to motivate others. She was awarded the title Creative Innovator of the Year. Lori was also recognized as one of the Agency Executives to watch as she took over for an organization that would make a major impact in its industry.
CP+B continues to be a powerful force. The company built significant relationships with organizations such as American Airlines, PayPal and Hershey. CP+B earned the Grand Prix award for the work that it conducted with Domino’s. The award is in place to recognize organizations that continue to open up new markets within a particular industry. Check out mediapost
CP+B has gone on to make many bold moves under to the groundbreaking creativity that Lori Senecal has been able to bring to the company. She operates with a world vision in mind. She uses the available resources and technology to make important decisions.
Lori Senecal has had success with other major organizations in the industry such as KBS. Lori was the Global Chairman at KBS. She pushed the company to a 900 personnel staff during her time there. KBS is now on an international level and was listed by Craines as one of the best places to work in New York. Senecal worked as the Global Chief Innovation Officer for the Mccann-Erickson office in New York. She earned the title of Woman to Watch in 2013. Lori was also a member of the Ad Council Board of Directors. You can visit Inspirery for more.
Lori Senecal is an active person who begins her day with a reasonable amount of physical activity. A brisk walk helps her gather ideas and formulate a plan. From there she sits down with her team and sets the agenda for what will be a successful endeavor. Lori embraces all challenges and is able to paint a picture that others can follow in order to overcome unexpected obstacles.