Business advertising in the internet age could not be more difficult. With so many products vying for the attention of consumers, it’s important to make sure that your page is utterly perfect and generating enough traffic. Traditionally, web designers rely on A/B testing to perfect a web page, testing one option against another with the audience until the option that works best is chosen. While this method is the most widely used and liked, it also has some of the worst improvement ratings. Only about one in every six tests ultimately increases conversions rates. The issue with A/B Testing lies in the timing of the testing.
Very often these testing periods are performed with the context of other changes already made and take time for the data to be gathered and examined, causing the data to overlap and coincide with other tests with different options on the website. This can result in the designer taking several tests to come to the conclusion that something on the site should not have changed at all. The reason the A/B testing remains a mainstay lies in the fact that the conclusions are all supported by evidence, however, these conclusions can be time-consuming and expensive.
With Sentient AI at a designers hands, they can confidently test multiple variations of multiple advertisements in a very quick span of time. It is a tool for web designers to cut years and years off of their work, increasing conversion rates by as much as 45%. The Sentient AI Ascend boasts an impressive number of features for web design, with the ability to even include multi-variate testing and automatic optimization as your audience changes and new visitors come to your site. The Ascend utilizes Bayesian statistics and genetic algorithms to combine successful concepts and test ideas from earlier generations to continuously create new designs and test them against the data from every visitor who comes to your site. All of this is automated, saving hours and hours of labor.
The real beauty of Ascend is how easy it is to add to your site. It really is a very easy install for those with any level of competence. For “Drop and Drag” designers and for those comfortable with lines of code, the AI can be added to the page with as little as a single line of script. Sentient has designed their product top to bottom with efficiency in mind, ensuring positive conversion rates for your website, and more e-traffic for your business.